“Code is like humor. When you have to explain it, it's bad.”
ProjectsProjects“Code is like humor. When you have to explain it, it's bad.”
Official brand standards, architectural design rules, clear space specifications, visual identity tokens, and imagery directives.
All brand expressions should reflect the importance of community relationships and local connections.
Natural, genuine, and truthful representation of products and values without greenwashing.
Inviting and approachable brand voice that welcomes all community members.
Celebrate and showcase the farmers, producers, and artisans in our community.
The leaf element is integral to the logo and should not be separated from the wordmark.
Logo can appear in full color, monochrome green, or white depending on application.
Do not add shadows, outlines, or three-dimensional effects to the logo.
Primary color for signage, packaging, and digital branding representing organic nature.
Used for highlights, CTAs, and to add warmth suggesting abundant harvest.
Light background for easy readability and natural aesthetic.
Use for main headlines to convey established trust and reliability of the brand.
Natural, farm-fresh appearance with authentic, unpolished style
Show produce in natural daylight with actual farmers and community members
Avoid overly processed, studio lighting, or artificial arrangements