“Code is like humor. When you have to explain it, it's bad.”
ProjectsProjects“Code is like humor. When you have to explain it, it's bad.”
Official brand standards, architectural design rules, clear space specifications, visual identity tokens, and imagery directives.
Every brand touchpoint should communicate quality, craftsmanship, and attention to detail.
Visual elements should reflect environmental consciousness and ethical practices.
Contemporary design language that feels accessible and inviting to new customers.
Respect and honor the coffee roasting heritage while embracing modern innovation.
Maintain clear space around the logo equal to the height of the coffee bean element.
Never use the logo smaller than 40px in digital applications or 25mm in print.
Do not modify colors or apply effects like gradients to the logo mark.
Main color for primary brand touchpoints, packaging, and web applications.
Used to highlight eco-friendly features and sustainability initiatives.
Main background color for print and digital materials, creates warm feel.
Use for headlines, logos, and prominent brand messaging to convey sophistication.
Use warm, natural lighting that highlights the coffee craftsmanship
Use golden hour lighting and macro photography
Avoid harsh shadows and artificial studio lighting