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Modern coffee brand rebrand with focus on sustainability and artisanal craftsmanship.
Nova Coffee underwent a complete visual identity refresh, transitioning from traditional to modern, emphasizing sustainability and artisanal values.
Craft, sustainability, and contemporary warmth defined the system
Packaging, café touchpoints, digital content, and retail signage
Earth-led primary colors with a bright seasonal accent family
Practical rules for logo, color, type, packaging, and photography
The concept needed to make a heritage coffee story feel current without losing its handmade character or responsible sourcing point of view.
We explored a tactile identity combining botanical forms, warm paper tones, confident typography, and restrained illustration to connect craft quality with everyday modern rituals.
The resulting concept gives Nova Coffee a reusable foundation for packaging, café environments, retail moments, and social storytelling without making unsupported market-performance claims.
Handcrafted, high-quality coffee roasting and preparation methods at the heart of the brand.
Eco-friendly practices and ethical sourcing reflected throughout the visual identity.
Contemporary design language appealing to modern, discerning coffee enthusiasts.